Better Up

On August 31, 2023 BetterUp®, the human transformation company and inventor of virtual coaching, and the Invictus Games Foundation have renewed their partnership and commitment to supporting the recovery of the Invictus community, made up of service members from around the world who have suffered life-changing injuries or illnesses. As part of this new partnership, BetterUp will offer 1:1 coaching, live group programming, community support and personalized assessments created and designed by PhDs and behavioral scientists that will support, encourage and guide members of the Invictus community made up of service members from around the world who have suffered life-changing injuries or illnesses.

Our original partnership launch on April 12, 2022 to tremendous success with members of the Invictus community making incredible developments in their recovery. These BetterUp resources will continue to support and encourage the recovery journey of wounded, injured, and sick veterans and service personnel at no cost via the We Are Invictus online platform. In the past year, members of the Invictus Games Foundation who used BetterUp experienced increases in optimism (+35%), self-awareness (+42%), resilience (+52%), goal attainment (+58%), self-compassion (+31%) and emotional regulation (+35%).

The two organizations share a commitment and passion to support the veteran and service personnel community through actionable programs and resources. In December of 2021, BetterUp announced their Impact commitments, including their commitment to the Pledge 1% – donating 1% of equity, staff time, product, and profit to communities and organizations that can make a positive impact on the world. The military and veteran community and their families were a key focus of the impact commitment made by the company.

“The Invictus Games Foundation is very grateful for the support which BetterUp will provide to the Invictus community, especially to the servicemen and women from around the world who are most in need of support as they go through the transition from military to civilian life,” said Dominic Reid, Invictus Games Foundation CEO. “This partnership will help us to amplify our work supporting the Invictus community and to continue to elevate the conversation around the importance of mental fitness.”

“From our early days of building BetterUp, we were fortunate enough to learn from members of the military and veterans alike about peak performance, leadership, resilience, and coaching as a means to help build trust, alignment, and strength in vulnerability of service men and women and their teams,” said Alexi Robichaux, BetterUp co-founder and CEO. “We are incredibly passionate about helping the world’s bravest individuals who have sacrificed and served on behalf of their countries, and we have seen firsthand how much value our own veterans and service members find in the BetterUp platform. We couldn’t be more proud to officially partner with the Invictus Games Foundation and support an organization so closely aligned with the work we do.”

BetterUp is committed to supporting veterans in the workforce and believes that former service members can bring valuable skills and diverse perspectives to any organization. BetterUp employs an active community of veterans, works with military spouses and allies to bring awareness and education around veterans’ issues, and supports great veteran candidates through their hiring pipeline. Last year, BetterUp tripled the number of veterans hired to the company.