The Invictus Games Foundation has appointed ICARUS Sports as the exclusive international media distribution partner for the Invictus Games Vancouver Whistler 2025
October 10 , 2024 – The Invictus Games Foundation has officially appointed ICARUS Sports as the exclusive international media distribution partner for the Invictus Games Vancouver Whistler 2025 presented by ATCO and Boeing. Building upon the momentum of the successful Invictus Games Düsseldorf 2023, this partnership aims to bring the inspirational stories of wounded, injured, and sick service personnel and veterans to a global audience.
As the international rights holder for the Invictus Games, the Invictus Games Foundation is committed to ensuring that as many people around the world as possible can witness the power of sports in driving recovery and rehabilitation. With ICARUS Sports at the helm of media distribution, the Foundation is poised to expand the reach of the Games through innovative broadcast and streaming solutions that will capture the essence of the competition, the competitor journeys, and the spirit of the Invictus Community. This announcement follows the confirmation that Bell Media will be the Official Canadian Broadcaster for the Invictus Games Vancouver Whistler 2025.
Sam Newell, Director of Communications for the Invictus Games Foundation, expressed his enthusiasm for the new partnership: "We are excited to welcome ICARUS Sports as our media distribution partner for the Invictus Games Vancouver Whistler 2025. After the incredible success of the Invictus Games in Düsseldorf reaching new territories, we are eager to continue building on that momentum to ensure that audiences around the world can experience the transformative power of sports for recovery. Having Sebastian Tiffert join us also this year as a Broadcast Consultant has really helped moved the dial towards a year-round showcasing of the Invictus Movement."
The Invictus Games Vancouver Whistler 2025, which will run from February 8–16, 2025, marks the first Winter hybrid edition of the Games and will feature a range of adaptive Winter sports, including skiing and snowboarding, alongside popular Invictus Games sports like Wheelchair Basketball, Wheelchair Rugby and Sitting Volleyball. This unique edition of the Games will bring together competitors from around the world to showcase their resilience, strength, and perseverance once more.
As the media distribution partner, ICARUS Sports will be responsible for ensuring that the Games are broadcast to a global audience through a variety of platforms, including traditional television networks and digital streaming services. This comprehensive approach aims to maximise viewership and engagement across international markets, allowing fans, supporters, and new audiences to experience the Games from anywhere in the world.
Panos Marino, Partner at ICARUS Sports, shared his vision for the partnership: "We are incredibly proud to partner with the Invictus Games Foundation to bring these extraordinary stories to life on a global stage. At ICARUS Sports, we are committed to ensuring that every moment of the Games is accessible to a worldwide audience. It’s not just about sports—it’s about celebrating the human spirit, and we are honoured to play a part in sharing that with the world."
Following the widespread success of the Invictus Games Düsseldorf 2023, which saw record-breaking viewership and engagement across multiple countries, Vancouver Whistler 2025 is expected to reach even greater heights. With ICARUS Sports now onboard as the media distribution partner, the Invictus Games Foundation is confident that Vancouver Whistler 2025 will continue to inspire audiences worldwide, showcasing the remarkable strength and determination of its competitors.
About the Invictus Games Foundation
The Invictus Games Foundation offers a recovery pathway for international wounded, injured and sick servicemen and women (WIS). We collaborate to provide opportunities for post-traumatic growth: enabling those involved to reclaim their purpose, identity and future, beyond injury.
The Invictus Games was set up in London 2014 by Prince Harry, The Duke of Sussex, now Patron of the Invictus Games Foundation. As governing body for the Invictus Games, the Foundation selects host cities, oversees the delivery of the competition, including categorisation, sports rules, and international broadcast rights, and provides continued guidance for the organising committee in the run up to delivery. The Games are a biennial multinational adaptive sporting competition involving 23 nations, with over 500 competitors, 1,000 friends and families and more than 100,000 visitors.
To be selected to represent your country at the Invictus Games is life-changing, but the work does not stop there, and the number of community members engaged beyond the Games now exceeds those competing and this community is growing daily. Through international opportunities for sport, esports and adventurous challenge, the Foundation improves long-term physical and mental health, enabling post traumatic growth connecting WIS service personnel around the world.
For more information please visit www.invictusgamesfoundation.org.
About ICARUS Sports
ICARUS Sports is a leading full-service sports agency providing innovative content production, media distribution, commercial and events services to start-up and scale-up sports brands worldwide.
Founded in 2008, their media production team is made up of active sportsmen and sportswomen, with experience working in over 48 countries and on every continent, responsible for producing inspiring content for more than 140 events and 9 in-house TV shows per year and broadcast more than 45,000 hours of influential content in over 170 countries, every year. Their proven entertainment coverage and guaranteed exposure worldwide offers brands strategic activation and positioning. ICARUS Sports’ production and broadcast services deliver compelling and inspirational coverage which is proven to retain existing and attract new audiences, leveraging the value of sports and brands.
About Invictus Games Vancouver Whistler 2025
The Invictus Games Vancouver Whistler 2025, presented by ATCO and Boeing, is an international sporting competition for wounded, injured, and sick service members and Veterans. From February 8-16, 2025, the seventh Invictus Games will bring together up to 550 competitors from up to 25 nations in 11 adaptive sports in the natural beauty of British Columbia, Canada. Invictus means unconquered and the Games celebrate courage, resiliency and the strength of the human spirit. Through the power of sport, the Games will inspire recovery, support rehabilitation, and generate a wider understanding and respect for those who have served their country.
The Invictus Games Vancouver Whistler 2025 will be held on the traditional territories of the Lil̓wat7úl (Líl̓wat), xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations. True Patriot Love Foundation, the Government of Canada, and the Province of British Columbia are the valued Founding Partners of the Invictus Games Vancouver Whistler 2025.
Visit https://invictusgames2025.ca/media-hub/ for our latest news, supporting materials and full Games details.